In 2003, Cerveza Cristal, a Chilean beer company, launched a Star Wars-themed advertisement that stirred more controversy than celebration. The ad featured a digitally altered scene from Star Wars: Episode IV – A New Hope where Obi-Wan Kenobi, rather than handing Luke Skywalker the iconic lightsaber, passes him a bottle of Cerveza Cristal beer. Recently, this inserted advertisement resurfaced online to be seen by many for the first time, including Luke Skywalker himself, Mark Hamill. Now the man behind the ad has broken his silence on the viral sensation.