The Guy From Jason Sudeikis' Taco Bell Commercial Was Already Internet Famous

It’s likely safe to say that many people didn’t recognize Austin “Reeve” Reed in the “Unethical Daytime Meal” Taco Bell commercial. However, for those with an intricate knowledge of professional “Super Smash Bros. Melee” players, it was quite the sight to see, as X user @selst0r posted, “@ReeveIsMe is in a Taco Bell March Madness commercial?!” Similar comments materialized on Reddit, with u/Strive_for_Altruism writing, “This is the most lucrative thing to happen to the scene since [S]mash [W]orld [T]our.” 

It may be somewhat of a stereotype to say gamers love Taco Bell, but the fast-food chain knows how to appeal to its base. In 2021, Taco Bell had an ad featuring esports player Chris Chike, aka CHRS4LFE, who engages in some “Dance Dance Revolution” before enjoying a tasty burrito. Additionally, Taco Bell has hosted various giveaways over the years where patrons can walk away with a brand-new Xbox console.

Another trend that’s popped up in Taco Bell advertising recently is the incorporation of pop-punk bands into various commercials. Scowl is featured in Taco Bell’s grilled cheese dipping taco ad, while Green Day’s song “Look Ma, No Brains!” gets airplay in a separate commercial. Eating tacos while playing “Super Smash Bros.” and blaring pop-punk? There’s honestly no better way to spend a Friday night.