For anyone who’s chronically online, hearing “Lil Boo Thang” as the White Claw commercial song may make them want to change the channel, given how much airplay it’s gotten as of late. But honestly, it’s so catchy and infectious it’s hard to imagine anyone getting tired of it. In the span of a year, the single has completely altered Paul Russell’s life. Prior to the song’s success, Russell worked at a tech company, but he quit to focus on music full-time after the song’s viral success. It’s all the more impressive considering he didn’t even plan on releasing the full song initially.
Russell told Today.com about how he just thought releasing the short snippet would be a fun thing on its own. “I put out the clip as like, fun content. And then people loved it. And it was like, ‘Okay, you know, now I’ll make it into a song, I guess,'” he said. The song’s success has led to a cavalcade of opportunities for the budding singer. He appeared on an episode of “American Idol” Season 22 as a guest performer. “American Idol” winner contracts may not be as lucrative as they used to be, but Russell getting that kind of exposure will hopefully provide an even greater boost to his career. Additionally, Russell is an opening act for Meghan Trainor’s 2024 Timeless Tour.
Russell has plenty of things to be happy about these days. It should make performing “Lil Boo Thang” ad nauseam all the more palatable.